It all begins with an idea. this idea is home grown from Detroit, Michigan. Introducing the second Hat Club ambassador pack from DJ Killa Squid who took inspiration from the Vernors Ginger Ale company for the colors and vibe of the hat. A new age feel for the new generation while also paying homage to the November 2014 release of the New Balance 572 “Ginger Ale” in collaboration with Detroit sneaker store “Burn Rubber”